Privacy Policy

Privacy Policy

Effective Date: October 17, 2025

At WBuilders Inc., we value your privacy and want to assure you right from the start that we do not share your personal information with other companies. The data we collect is used solely for our marketing efforts to connect with great people like you and to enhance your experience with us. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit our website https://wbuildersinc.com and interact with our services. We operate primarily for lead generation purposes, in compliance with Marketing Automation Tool Alliance (MATA) requirements. By using our website, you consent to the practices described in this policy.

If you have questions about this Privacy Policy, please contact us at info@wbuildersinc.com.

  1. Information We Collect

We collect personal information to provide services, generate leads, and improve user experience. This includes:

Personal Information You Provide

  • Contact Details: Emails, names, phone numbers, and other information submitted through contact forms, sign-up forms, newsletters, or inquiries.
  • Usage Data: We track website visitors, including IP addresses, browser types, device information, pages visited, time spent on pages, and referral sources. This helps us understand site performance and user behavior.

Automatically Collected Information

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect data on site interactions.
  • Facebook Pixel: If applicable, we use the Facebook Pixel (a tracking tool provided by Meta) to measure the effectiveness of our advertising, track conversions, and build retargeting audiences. This pixel collects data such as page views, events (e.g., form submissions), and device information, which is shared with Meta for ad optimization. Data collected via the Pixel may include your browsing activity on our site and is used to deliver personalized ads on Facebook, Instagram, and other Meta platforms.

We do not collect sensitive personal information (e.g., racial or ethnic origin, political opinions, health data) unless voluntarily provided and necessary for lead generation.

  1. How We Use Your Information

We use collected data for the following purposes:

  • Lead Generation: To qualify and nurture potential customers (MATA-compliant leads) by saving emails and form submissions for follow-up communications, such as emails or calls, to connect with great people like you.
  • Website Analytics: To analyze traffic, improve site functionality, and personalize content.
  • Marketing and Advertising: To send promotional emails, retarget users via ads (including through Facebook Pixel), and measure campaign performance.
  • Service Improvement: To debug issues, prevent fraud, and enhance user experience.
  • Compliance and Legal: To meet regulatory requirements and respond to lawful requests.

Data is processed in accordance with MATA lead generation standards, ensuring information is used ethically for business development.

  1. How We Share Your Information

We do not share your personal data with other companies for their own use. Your information is used exclusively by us for marketing and lead generation to find and engage with individuals like you. We may share data with:

  • Service Providers: Third-party vendors (e.g., email platforms, analytics tools, CRM systems) who assist with lead management and are bound by confidentiality agreements.
  • Meta (for Facebook Pixel): Anonymized data is shared with Meta Platforms, Inc. for ad tracking and optimization. Meta’s privacy practices apply to this data; review their policy at https://www.facebook.com/policy.php.
  • Business Partners: For joint marketing efforts, with your consent where required.
  • Legal Authorities: If compelled by law, subpoena, or to protect our rights.

In the event of a merger or acquisition, your data may be transferred as an asset.

  1. Data Storage and Security
  • Storage: Personal data is stored on secure servers in the United States or EU-compliant clouds. Emails and form data are retained in our CRM for lead nurturing, typically for 2 years or until no longer needed for business purposes.
  • Security Measures: We implement industry-standard encryption (e.g., SSL/TLS), access controls, and regular audits to protect against unauthorized access, loss, or breach. However, no online transmission is 100% secure, and we cannot guarantee absolute security.
  1. Your Rights and Choices

Depending on your location (e.g., GDPR for EU residents, CCPA for California), you may have rights to:

  • Access, correct, or delete your data.
  • Opt out of marketing communications.
  • Object to processing or request data portability.

Opting Out

  • Email Marketing: Unsubscribe via links in emails or contact us.
  • Cookies and Tracking: Manage via browser settings (e.g., disable cookies). Note: Disabling may limit site functionality.
  • Facebook Pixel Opt-Out:
  • Do Not Sell My Personal Information: If applicable under CCPA, contact us to exercise this right.

To exercise rights, email info@wbuildersinc.com. We respond within 30days.

  1. Broader Online Presence and Data Collection

Beyond our website:

  • Social Media: We maintain a presence on platforms like Facebook. Interactions there are governed by those platforms’ policies. The Facebook Pixel extends tracking from our site to Meta ecosystems for cross-device ad delivery.
  • Other Methods: We may use Google Analytics or similar tools for broader insights, collecting anonymized data on user demographics and interests. Embedded content (e.g., videos) from third parties may collect data via their trackers.
  • Mobile and Apps: If we offer apps, similar tracking applies, disclosed in app-specific policies.

We comply with laws like GDPR, CCPA, and CAN-SPAM, obtaining consent where required.

  1. Children’s Privacy

Our services are not directed at children under 13 (or 16 in some jurisdictions). We do not knowingly collect their data. If we discover such data, we will delete it promptly.

  1. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or for other reasons, to protect our interests and ensure operational flexibility. We will notify you of material changes via email or a prominent notice on our website. Continued use of our services after changes constitutes acceptance of the updated policy.

  1. Contact Us

For privacy concerns, data requests, or complaints:

 

This policy is governed by Fairfax, VA USA. Last updated: October 17, 2025.